As you may already know, Dictionary.com is an online dictionary reference. I worked with a PM and 3 engineers to design for global accounts and educational tools (i.e. quizzes, flashcards).
Product Designer
Mar 2020 – Aug 2021
Word puzzle game that validated long-term engagement.
Educational tools for students.
Unlocking new monetization potential
When traffic dropped during the pandemic, Dictionary pivoted towards a vision with educational tools. I designed Word Puzzle, which validated engagement beyond a reference use case. We got +50% in time spent on app (6 min to 9 min) with 33 min spent on average. Then, I helped ship global accounts, quizzes and flashcards. We earned +2% in app page views (rev growth), +241% time spent on page, and +23% return visits.
Grammar Coach, a writing tool, for writers.
Dictionary.com's AI writing gamble
Among the 80M monthly visits on Dictionary.com, writers were an underserved power user segment. For them, we launched an AI-powered writing assistant. I designed its grammar goal and tone features. Ultimately, the product did not have the escape velocity to stand alone in Dictionary.com's vision of educational tools, so it was sunsetted.