Thumbtack connects homeowners to home experts (i.e. electricians, plumbers). I worked with 1 engineer to fully staffed teams (with a writer, researcher, analytics, eng, product) to service consumers, B2B, and partnership verticals under growth.
Product Designer
Sep 2021 – Oct 2025
Location targeting for home experts.
Growth recommendations for home experts.
Loyalty rewards for home experts.
Growing small businesses and Thumbtack
While home experts set targeting (i.e. location, job types) for what type of customers they want. They didn't all understand what works best. To address this key acquisition problem, we tested various hypotheses to learn how to empower them. As a result, I designed a revamped loyalty rewards and targeting insights to earn +4.3% customer leads for home experts, plus +2% global revenue for Thumbtack.
Developer portal for API and widget solutions for B2B partners.
Partner landing page to drive acquisition for partner users.
Homeowner association product vision.
Validating new revenue streams
Not all homeowners search for service experts online. To find them, the partnership team established verticals (i.e. retail, HOA SaaS) to experiment, launch, and unlock new revenue streams by meeting homeowners where they are. I designed visions and shipped a developer portal for APIs and widget solutions for Perplexity, OpenAI, HOA, and property management SaaS.
Continuation cards to hire a home expert faster.
Unblocking homeowners to hire faster
Each time homeowners returned to Thumbtack to find service experts (i.e. plumbers, house cleaners), they had to start their search from scratch. Pick Up Where You Left Off provided them with suggestions to continue their search and book faster. My designs led to new bookings through +30% more service expert exploration, and +72% homepage engagement.